Why this awesome in-store technology is the new retail engagement weapon.
Digital and physical shopping experience can connect as customer experience takes precedence in 2017.
The CROWD team have been particularly astute in consulting the retail industry when developing the solution. They had found that 80 % of shoppers were willing to share personal information, over 50 % were interested in receiving in store offers and shoppers were receptive to in-store Wi-Fi with personalised engagement seen as a major positive.
The very fact Clarks have already engaged over 600,000 customers in year one via CROWD’s platform is a testimony to changing behaviour towards customer experience.
With the onset of new digital shopping experiences, it is hardly surprising that consumers have changed their shopping behaviour. Retail trends over the past 10 years, show that brand loyalty is decreasing, with the consumer calling the shots. In short, consumers expect a whole lot more from their retail in-store experience in 2017.
Enter a new wave of in-store customer engagement and analytics technology, pioneered by leading brands like CROWD Wi-Fi. Clarks Shoes, an early adopter of the CROWD technology, can testify to the impact, stating in the Retail press that the solution “had surpassed expectations, delivering improved consumer experience, driving revenues, along with increased customer engagement”
No surprise then that the Retail world has been taking notice.
CROWD can help you…
Gain better insight of your business
How many people are here?
How long have they stayed for?
How many are on the Guest Wi-Fi?
Are they repeat or new visitors?
Understand Visitor Flow
How are people moving around?
Where are they going?
Where do I best place my advertising?
How do I start to improve my cross zone visits?
Understand where people are
What is the density of people?
How do I measure the effectiveness of an in-store event?
Did a change within the store have a positive or negative impact?
The rise of highly advanced in-store Wi-Fi based customer engagement solutions like CROWD, have started to open up a whole new world of opportunities. By connecting in store Wi-Fi and customer’s mobile phones, retailers can communicate with customers like never before and learn an incredible amount about their behaviour, wants and needs in the process.
CROWD provides retailers with a platform to personally engage with consumers enhancing their customer’s experience. For instance, Retailers can give customers a real-time view of their points and rewards, thus improving loyalty sign up and they can drive relevant content & offers to specific customers, even personalising offers according to areas within each store.