Smart Wi-Fi set to drive Clarks shoes growth with 125,000 customers engaged withing first few months.
Customer engagement has always been a high priority for all retailers. New buying habits in the digital age present fresh challenges to Clarks Shoes. As part of an omnichannel initiative, Clarks shoes were keen to embrace new technology to engage customers. Clarks initially spoke with Jade Solutions to deliver in-store Wi-Fi with various mandatory capabilities across all stores. The results however delivered far more than was originally envisaged.
Clarks had looked for a company that could advise, plan, develop and install a fully managed Wi-Fi solution.
A solution that would not only work across consumer, store and staff networks but one that would add value to customers whilst providing greater engagement between retailer and customer. With no one supplier seemingly being able to deliver the full package the project had remained static until Clarks met with JADE to discuss the CROWD solution.
Stephen Foluser UK & ROI Director, Clarks Shoes commented on the decision to implement CROWD.
“We engaged Jade Solutions to be our delivery partner as the could provide a fully managed solutions whilst delivering phase one of the digital transformation across our stores”
Clarks agreed to run a 25 store trail with CROWD teams providing design and selections of equipment before installing ADSL circuits, routers, switches and access points enabling the full CROWD Wi-Fi deployment. The trail proved to be a resounding success with CROWD’s customer engagement and analytics providing powerful added value to the shoe retailer.
Stephen Foulser continued
“Understanding consumer needs is at the heart of everything we do at Clarks. The CROWD solution provided by JADE will deliver enhanced customer engagement and insight, which in turn with drive revenue.”
The results of the trial convinced Clarks Shoes to sanction a full UK roll of of CROWD to all 566 of its stores, a project fulling manages by Jade and executed over 5 months. With the wider project also focusing on providing interactive tablets for customers and staff, Jade were also responsible for managing the deployment and integration of 2000 LG tablets and the MOKI MDM platform to manage the Clarks tablet estate. Jade Solutions Managing Director Mark Brackley was delighted with the trail and development of a CROWD partnership with Clarks Shoes.
“The CROWD solution provided by Jade has surpassed our expectations and is enabling us to deliver an improved consumer experience in all of our stores, driving additional revenues along with increased consumer and employee engagement.”
Mark Brackley continued “CROWD really has multiple benefits to retailers. it can not only help improve marketing and in-store promotions, but it also enables strategic decisions by delivering unprecedented insights into customer behaviour. Ultimately CROWD delivers a more personalised engagement with customers and I think this is what sets the solution apart.”
Within the first few months of completion Clarks have had over 125,00 people utilising the Wi-Fi with a high percentage agreeing to accept marketing and information. However it is in the future were even more benefits will be evident.
“One of the most appealing features about CROWD is the fact the solution is future-proof with the CROWD team constantly adding through new features through API and technology integration. Retailers see value in how the platform allows for personalised customer engagement through Wi-Fi social log in allowing unprecedented interactions with customers and their wider social networks.” Mark Brackley added.
Clarks have since signed a 3 year managed service contract with Jade supporting the CROWD solution which will include service desk support, 7 days a week, for both staff and consumers.